Attractดึงดูด
Drive high-intent travel shoppers to your own site via targeted Google Hotel Ads, SEO and strategic digital marketing — so the first click is yours, not an OTA's.
Home / Why Xcaliber
About XcaliberA Partner in Your Profit, Not Just a Vendor in Your Stack
Eighteen years of hospitality technology, 1,000+ partner hotels, and local teams in six South East Asian markets — pointed at one number: the margin you keep.
1,000+Partner hotels
What we do
18+ Years of Hospitality Tech Leadership
Xcaliber has been a trusted hotel partner since 2008, offering cloud-based solutions that help more than 1,000 hotels in South East Asia maximise revenue through their own brand website.
We operate in Thailand, Malaysia, Vietnam, the Philippines, Indonesia and Laos with local experts — people who know your source markets, your seasonality and your competitive set.
- THB 11,000,000 registered capitalFully paid up — a stable partner to build a multi-year revenue strategy on.
- Voted best booking engine by hoteliersRecognised in 2014 after reaching our first 1,000 properties.
Our methodology
Attract → Convert → Analyse → Optimise
Software alone doesn't move a P&L. This is the operating loop we run alongside your commercial team.
Convertปิดการขาย
Engage visitors with personalised deals, best-rate guarantees and an intuitive mobile booking engine that removes every reason to hesitate.
Analyseวิเคราะห์
Use business intelligence reports to track lead times, geographic origins and booking performance — the inputs a revenue manager actually needs.
Optimiseปรับปรุง
A dedicated Direct Booking Assistant continually tunes offers, pricing and campaigns to maximise room yield month after month.
Dedicated support
Your Direct Booking Assistant
Every partner hotel is assigned a specialist who handles the day-to-day work inside the Xcaliber platform for you — so your team is never blocked on a setting nobody has time to learn.
- Day-to-day platform tasksStop sell, open and close dates, build a promotion, adjust a rate plan — tell us what you need and it is done.
- Settings advice and troubleshootingWe recommend how to configure things, and when something is not syncing or a rate looks wrong, we chase it down.
- We act on your behalfReplying to guest emails, and performing tasks in the channel manager or on OTA extranets, so it does not sit in your inbox.
- Local-language supportReach a real person who speaks your team's language and already knows your property.
The profitability case
What Moving Twenty Points into Direct Is Actually Worth
Not every room night is worth the same. Once commission and channel discount are stripped out, direct is the highest-yielding channel a hotel has — and moving demand into it changes the total, not just the mix.
| Channel | Occ. | Disc. | Comm. | Net ADR | Revenue / mth |
|---|---|---|---|---|---|
| Wholesale | 30% | 40% | 0% | 1,800 | 1,296,000 |
| Corporate / Travel Agent | 10% | 30% | 0% | 2,100 | 504,000 |
| Tour Group | 10% | 35% | 0% | 1,950 | 468,000 |
| OTA | 40% | 20% | 20% | 1,920 | 1,843,200 |
| Direct Booking | 10% | 20% | 0% | 2,400 | 576,000 |
| Total | THB 4,687,200 | ||||
| Channel | Occ. | Disc. | Comm. | Net ADR | Revenue / mth |
|---|---|---|---|---|---|
| Wholesale | 20% | 40% | 0% | 1,800 | 864,000 |
| Corporate / Travel Agent | 10% | 30% | 0% | 2,100 | 504,000 |
| Tour Group | 10% | 35% | 0% | 1,950 | 468,000 |
| OTA | 30% | 20% | 20% | 1,920 | 1,382,400 |
| Direct Booking | 30% | 20% | 0% | 2,400 | 1,728,000 |
| Total | THB 4,946,400 | ||||
+5.53%
more revenue per month — on identical occupancy, with no rate rise
+3.11M
THB per year, from the same 100 rooms at the same 80% occupancy
+115K
THB per month no longer paid to OTAs in commission
Because direct carries no commission and the lowest channel discount, its net ADR of THB 2,400 is the highest of any channel in the mix. Every point of occupancy moved into it is worth more than the point it replaced.
Illustrative model: a 100-room hotel at 80% average occupancy and an average rate of THB 3,000 per room per night. Net ADR is shown after channel discount and commission. Your own audit uses your real distribution mix, rates and commission terms — these figures are here to show the mechanism, not to predict your result.
History
Built Alongside South East Asian Hoteliers
2008 – 2012
Xcaliber is established and research and development begins in 2008, with version 1.0 launching the following year. By 2012 version 2.0 is live and the company expands into Singapore and Malaysia.
2013 – 2017
Expansion into Hong Kong, the Philippines, Vietnam, Laos, China and Indonesia. 1,000 hotels reached in 2014, version 3.0 in 2015, and the Channel Manager plus the 360° suite in 2017.
2019 – today
Version 4.0 in 2019 and 5.0 in 2021 shift the platform from booking transactions toward end-to-end profitability — automation, privileges and business intelligence.
1,000+Partner hotels
18+Years of hospitality tech expertise
THB 11MRegistered capital, fully paid up
6Markets across SE Asia
Ecosystem
Connected to the Platforms Your Business Runs On
Property management systems, channel managers, payment providers and marketing platforms — already integrated, already tested.
Common questions
Questions Hoteliers Ask Us
What does Xcaliber actually do?
Xcaliber is a hospitality technology company for hotels in South East Asia. We provide a commission-free direct booking engine, an e-Voucher and package engine, channel management in partnership with the major platforms, payment gateway integration, hotel website design and build, domain registration and managed hosting, and Google Workspace and Microsoft 365 accounts. The common thread is the direct channel: everything we run is aimed at growing bookings that come to the hotel rather than to an OTA.
How long has Xcaliber been operating, and where?
Xcaliber Co., Ltd. was founded on 1 April 2008 and is registered in Bangkok with THB 11 million in paid-up capital — more than 18 years in hospitality technology. We work with over 1,000 partner hotels across six South East Asian markets, with offices in Bangkok, Johor Bahru and Makati City.
Do you manage our advertising and ad budget?
No. We build and maintain the technology layer underneath your marketing — live rate feeds into metasearch, conversion tracking on the booking engine, and the integrations that specialist partners need. The campaigns themselves are run by specialist partners — metasearch distribution, SEO and AI-search visibility. If you already have an agency we hand them clean data and working integrations; if you don't, we introduce a partner. Either way the ad account and the budget stay yours.
Which channel manager will we be put on?
Whichever one suits your property. We partner with the major channel-manager platforms, so the choice comes from your room count, your channel mix and your budget rather than from a single system. Whatever you end up on, your rates and availability run from one pooled inventory, and setup and support come from our local team in your language and time zone. If you already run a channel manager, we connect to it rather than move you.
Does the booking engine charge commission on direct bookings?
No. Bookings that come through your own website and Xcaliber booking engine are commission-free, including the upsell enhancements guests add during checkout — airport transfers, spa treatments, tours. That is the whole point of moving share out of the OTAs and into your direct channel.
How much does Xcaliber cost?
There is no fixed price list, because a 30-room boutique and a 300-room resort do not run the same way. You can pay a flat monthly fee sized by your room count, a commission on what the booking engine brings in based on your transaction volume, or a blend of the two. We look at your actual numbers, run both models against them, and tell you which one costs you less — including when that is the smaller invoice for us. Our aim is to be the best-value option on your shortlist.
Can we change pricing model later as the hotel grows?
Yes. Nothing about the commercial model is locked. Properties often start on one model and move to the other as their direct booking volume changes — a hotel that begins on commission may be better off on a flat monthly fee once direct bookings climb. If the shape stops fitting, we reshape it.
What does a Profitability Audit involve?
It is a free, no-obligation review. Our team looks at how your bookings are currently split between direct and OTA channels, what that mix costs you in commission, and where the realistic gains are. You can also model it yourself first with our ROI calculator, which takes your room count, average rate, occupancy and OTA commission rate and shows what shifting share into direct would be worth.
Free, no obligation
Ready to Unlock Your Hotel’s True Profit Potential?
Let our hospitality experts analyse your distribution mix and show you how to increase direct margins today.